Success Stories
Guided tours for the digital age(Germany-Iceland)
Date:20-Aug-2012     Hits:164
 Germany   IHK/Hwk-Europa-und Innovationscentre GmbH
  Iceland     Nýsköpunarmiðstöð Íslands - Innovation Center Iceland
Technology transfer | ICT Industry & Services

Thanks to the Enterprise Europe Network and Icelandic technical know-how, two former radio journalists from Germany are selling their multimedia city tours to iPhone users.
Through their Trier-based SME called audiobits, Markus and Ute Schneider-Ludwig produce audio books, podcasts and self-guided audio tours. For help building the business the husband and wife turned to the Enterprise Europe Network, based at the IHW/HWK Europa- und Innovationscentre. With 3,000 experts in more than 50 countries, the Network helps entrepreneurs tap into new and sometimes unexpected markets.
Using the Network’s powerful business matchmaking database, Network expert Thomas Weinand came across an intriguing company, Locatify, a client of Reykjavik-based Network expert Kristín Halldórsdóttir at Innovation Centre Iceland. The smartphone technology start-up was seeking content providers in the niche virtual tour guide field.
The companies agreed to cooperate, inspiring the Ludwigs to create a multimedia iPhone tour of Trier. The 30-minute tour of Germany’s oldest city, complete with maps and images, is led by fictional wine merchant Claudius Publicus and Medieval-era nun Sister Brunhildus.
“This new format takes the radio play concept to a higher level,” says Markus Ludwig, who hopes to follow this with similar apps.
Meanwhile, Locatify co-founder Leifur Bjórn Björnsson is working with the Network to find other content providers. “The timing is right for this kind of product,” he says.